My story
Photography was my first language. My father was a photographer, so before I ever knew what “design” meant, I learned something far more important—how to see. It taught me the value of noticing the details others miss. Every shot had a purpose. Every frame had a story. And as I grew up, that mindset became part of me.
Later, I got pulled into video editing. This is where I learned how people feel things. Editing taught me how to guide attention without saying a word. It was the bridge between creativity and communication.
Over time I realised both photography and editing were giving me the exact foundation I needed for something bigger—designing experiences. I'm still doing what I've always done—making sure every frame, every second, every interaction actually matters. Because at the end of the day, it's not about what looks cool. It's about what feel right.
